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Telegram tops 700 million monthly active users, launches premium tier

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Telegram tops 700 million monthly active users, launches premium tier

Telegram, which has over 700 million monthly active users, is launching a premium tier with additional capabilities to monetize a piece of its vast user base. The company did not say how much the premium tier costs, although the monthly subscription appears to cost between $4.99 and $6 per month.

The messaging service’s premium tier brings a slew of new and improved features to the app, which surpassed 500 million monthly active users in January 2021. Telegram Premium, for example, allows users to send files up to 4GB (up from 2GB) and offers speedier downloads, according to Telegram.

Customers that pay will be able to follow up to 1,000 channels (up from 500 for free users) and establish up to 20 conversation folders with up to 200 talks each. Telegram Premium users can add up to four identities and pin-up to ten chats to their profile.

The decision is part of the Dubai-based company’s effort to keep its growth “driven solely by its users, not marketers,” according to the company. It’s also the first time a premium tier has been introduced to an instant messaging software with hundreds of millions of people. Some of the Telegram’s main competitors, such as Signal, WhatsApp, Facebook Messenger, Apple’s Messages, and Google’s Messages, do not have a premium tier.

Telegram Seeks To Satisfy Customers’ Demand

Telegram’s founder and CEO, Pavel Durov, stated earlier this month that the decision to establish a premium tier was made in response to user demand for more storage and bandwidth.

“After considerable consideration, we realized that the best way to give our most ardent customers more while keeping our existing features free is to charge for those increased restrictions,” he explained.

Some observers thought Telegram’s blockchain token concept would allow the platform to be monetized. Telegram, however, announced in 2020 that it had abandoned the project after multiple delays and regulatory issues and offered to repay the $1.2 billion it had raised from investors.

“Today is a watershed moment in Telegram’s history, representing not only a new milestone but also the start of Telegram’s long-term monetization,” the company wrote in a blog post on Sunday.

For iPhone users in India, the premium version costs $6. According to Alex Barredo, a technology journalist in Spain, the monthly cost is €5.49 ($5.77). A Telegram spokeswoman did not return a request for comment.

Perks for Premium Users

For iPhone users in India, the premium version costs $6. According to Alex Barredo, a technology journalist in Spain, the monthly cost is €5.49 ($5.77). A Telegram spokeswoman did not return a request for comment.

Premium users will also gain access to exclusive stickers and reactions and the opportunity to utilize animated photographs as profile photos. They will also be provided with an experience that is free of advertisements. (In some markets, sponsored messages are broadcast on big, public one-to-many television channels.)

Durov has promised to maintain several essential elements of the app free for non-paying users while also continuing to develop new features for them.

The company said on Sunday that it is launching a feature called join requests that would allow all users to join a public group without needing an invite link. Verified groups and channels can display their emblem at the top of the chat, which is another new feature geared at free users. The new update also allows new iPads and iPhones to produce animations at 120 frames per second.

Dotun is a tech enthusiast specializing in first-in-class tech content, including crypto, digital marketing, and business, to educate and inform readers.